Can Amazon Continue Higher?

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With shares of Amazon (NASDAQ:AMZN) trading around $307, is AMZN an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Amazon serves its customers through its retail websites and focuses on selection, price, and convenience. The company also manufactures and sells Kindle devices. Amazon offers programs that enable sellers to sell their products on the company’s websites, including the sellers’ own branded websites, and fulfill orders through them. Amazon also provides platforms that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Online commerce has been on the rise because of the convenience, efficiency, and relatively low prices offered.

If you don’t like to wait for things, Amazon feels your pain and wants to help. Starting Thursday, the online retailer will take several steps to put orders in the hands of customers as quickly as possible. Amazon is adding Dallas and San Francisco to the list of cities where same-day delivery is available, as well as shifting back the cut-off time for customers to place orders for same-day deliveries in select cities. For instance, customers in Phoenix previously had to place orders by 9:30 a.m. to receive the items the same day. Now customers in Phoenix, San Francisco and other cities can place orders as late as 12:15 p.m., and Amazon promises the shipments will arrive by 9 p.m. that night. Amazon is also lowering the price for same-day deliveries. In some cities customers can pay $5.99 for up to 150 pounds of goods to arrive the same day. Previously, each individual item in the shipment would cost $3.99 for the same service. Not all items are available for same-day delivery, so Amazon is also making it easier to find the ones that are, by adding new search filters and a section called “Local Express Delivery.” Additionally, they’re reducing the price of same-day delivery service for Amazon Prime members.

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