Burger King Is Making Its Copycat Big Mac That Much Bigger
It’s a story we’ve heard time and time again: Burger King (NYSE:BKW) is copying McDonald’s (NYSE:MCD). The rib sandwich, chicken nuggets, sausage mcmuffin — you name it, if it’s on McDonald’s menu, a lookalike is probably on Burger King’s, but this time around, Burger King is making headlines with its copycat efforts. Although the Florida-based company has gone after the Big Mac before, now it’s trying to outdo the Big Mac and make it (gulp) bigger.
That’s right – Bloomberg Businessweek reported Tuesday that according to sources, Burger King’s new Big King will have 0.8 ounces more beef than the Big Mac. Burger King representatives have kept quiet about the company’s effort to strike McDonald’s in the heart of the Big Mac, but its game plan isn’t lost on anyone, and the company doesn’t even seem particularly ashamed about it, as Burger King has been known to launch ads that poke fun at the fact that its products are rip-offs of its biggest rival’s.
Burger King made its official “Bigger King” announcement last week and said that the new sandwich will come with ”a quarter pound of 100 percent beef that is freshly fire-grilled to perfection.” The bigger Big King features two fire-grilled beef patties, lettuce, onions, and Burger King’s signature sauce, all on a three-layer sesame seed bun. When asked by Bloomberg how much extra meat Burger Kill will add to its burger, the company’s spokespeople played it shy and refused to answer, but don’t worry BK, everyone’s already in on your little secret.