BlackBerry Is Helping Apple Connect Your iPhone to Your Car

  • Like on Facebook
  • Share on Google+
  • Share on LinkedIn

Source: Apple.com

BlackBerry (NASDAQ:BBRY) stock is rising on reports that its QNX platform is being used in Apple’s (NASDAQ:AAPL) CarPlay in-car infotainment system. Apple unveiled CarPlay – the new and improved version of iOS in the car — at the Geneva Motor Show on Monday. The system allows iPhone users to access most of their smartphone’s functions through their car.

BGR first reported the rumor that BlackBerry was partnering with Apple on the system. QNX has been used for in-car infotainment in a variety of vehicles to allow the use of smartphones through a screen on a car’s dashboard. An employee with QNX confirmed the partnership to a different website.

“Connectivity to smartphones and other mobile devices is a key strength of QNX Software Systems’ platform for car infotainment systems, and many automakers and tier one automotive suppliers use our platform to implement smartphone/head-unit integration in their vehicles. We have a long-standing partnership with Apple to ensure high-quality connectivity with their devices, and this partnership extends to support for Apple CarPlay,” QNX executive Paul Leroux confirmed to N4BB.

The two rivals teaming up on such a big project comes as a bit of a surprise. Competition from Apple’s iPhone has essentially caused the downfall of BlackBerry as a maker of consumer smartphones.

Auto has been one of the few bright spots for BlackBerry, as a variety of automakers use QNX for their in-car tech and the system is known to be reliable. In-vehicle infotainment is seen as one of the next new frontiers for mobile technology as the smartphone market becomes increasingly saturated. While BlackBerry’s smartphone efforts have almost ended the company, getting a head start on new arenas like in-car tech in addition to focusing on areas where the company has already had some success, like enterprise and messaging, are both key parts of new CEO John Chen’s turnaround plan.

More Articles About:

To contact the reporter on this story: staff.writers@wallstcheatsheet.com To contact the editor responsible for this story: editors@wallstcheatsheet.com

Yahoo Finance, Harvard Business Review, Market Watch, The Wall St. Journal, Financial Times, CNN Money, Fox Business