7-Eleven’s Latest Brain Freeze: Diet Coke Cherry Slurpee Debuts
It’s safe to say that Coke is hoping that Diet Coke Slurpee can come in to save the day. With spring and summer finally within reach, convenience stores are expecting to see heavier traffic from consumers looking for a way to cool down. Slurpees have proven to be a popular frozen drink that customers tend to splurge on, but now that a Diet Coke Cherry option is available that only packs 30 calories and 12 grams of carbs, shoppers may not even consider it a splurge at all. 7-Eleven already carries another diet Slurpee option in the Slurpee Lite Fanta Sugar-Free Mango, but Diet Coke is expected to enjoy even more fanfare than the current Sugar-Free Mango drink.
According to USA Today, in order to spread the news about the Diet Coke Slurpee, 7-Eleven is offering consumers a free coupon from its 7-Eleven app. Nancy Smith, 7-Eleven’s senior vice president of fresh foods and proprietary beverages, told the publication that customers can text “DietCoke” to 711711 for a free small Slurpee download. 7-Eleven is considered the perfect location to serve frozen drinks because customers often visit the company’s more than 7,800 U.S. stores for their many needs, according to Stuart Kronauge, general manager of sparkling beverages at Coca-Cola North America, who told USA Today that 7-Eleven is “a setting famous for delivering frozen perfection.”