You’ve Got Mail: What to Expect If You Received an Apple Sept. 10 Invite
Apple Inc. (NASDAQ:AAPL) set out to “brighten everyone’s day” Tuesday morning when the world’s largest technology company sent out email invitations to its exclusive Sept. 10 event where the company is expected to finally reveal its iPhone models and new operating system.
The day is one that consumers, investors, and analysts have highlighted in their calendars for months as the big reveal — and although a wave of leaks, rumors, and predictions have all proceeded the event, people everywhere are still waiting on the edge of their seats to hear the last word from Apple. The one word that the event’s lucky attendees are expecting to hear a lot about? iPhone.
Apple’s top-selling product, rumors surrounding the company’s next line of iPhone devices have been circulating ever since the 5 launched last fall. According to Bloomberg, the iPhone is still the company’s largest revenue generator, accounting for more than half of its figure last year, and that’s why analysts are regularly trying to pinpoint how Apple can devise the next big thing for its best product. This time around, they predict it will be in the form of the iPhone 5S, a refined model of the current-generation iPhone 5, along with the iPhone 5C, a lower-cost plastic iPhone.