Toyota’s Highlander Will Get the Muppet Test at the Super Bowl

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Toyota’s new Highlander started deliveries this month. It’s a fairly radical departure from the outgoing model, with new sheet metal all around and numerous interior improvements.

This year’s Super Bowl, which is expected to draw about 100 million viewers, has attracted numerous automakers to its advertising roster. Toyota sits among Chevrolet, Hyundai, Kia, Audi, Ford, Volkswagen, and Jaguar, all of which are competing for eyeballs.

For Toyota, the idea that its Highlander can withstand the Muppets (see the ad teaser above), and the ad is meant to translate into how capable the vehicle will be, presumably for those with kids.

“Our game-day spot shows how Toyota Highlander puts the ‘fun’ in function,” Hollis said. “Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens.”

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