Is Ford Ready to Take Its Success Global?
Ford is also beefing up production in the Asia-Pacific, and expects the region to be responsible for 40 percent of the automaker’s vehicle sales in four to five years. This is certainly not new news for the automaker, which said back in October that it was working to meet increased demand in Asia-Pacific markets. It is in the midst of constructing new factories and cutting deals in the region that demonstrate Ford’s commitment to being in the market long term.
Joe Hinrichs, group vice president and president-Asia/Pacific and Africa, told WardsAuto in October that the auto maker is planning to leverage its One Ford plan, which focuses on maximizing its global resources and leveraging global assets, to facilitate growth in the region. He explains: “In Asia/Pacific and Africa, as we have (already) outlined, we expect steady increases in the next year and for the next decade. The demand for world-class products is increasing in this part of the world and, as we do around the world, we will continue aligning capacity with demand. For APA, that means adding a significant amount of capacity the next several years.”
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