Biggest Secret in Business History Revealed: Coca-Cola Home Brew?

In 1886 a potion of fizz and sugar was unknowingly on a trajectory to become the best selling beverage in world history. Since then, Coca-Cola (NYSE:KO) has kept inventor John Pemberton’s recipe as one of the biggest secrets in business history. Until now?

Website thisamericanlife.org (which clearly has crashing servers from crazy web traffic) claims they have discovered Coke’s secret in plain view on page 28 of the Atlanta Journal-Constitution in an issue from 32-years ago. Here’s what they found:

Ready to start home brewing Coca-Cola? All you need is fluid extract of coca, citric acid, caffeine, sugar, water, lime juice, vanilla, and caramel. If you want to add the secret “7X” flavor, you’ll need to include alcohol, orange oil, lemon oil, nutmeg oil, coriander, neroli, and cinnamon.

Personally, that sounds like a lot of work for something we can all buy for less than a bottle of water. And if you’re considering competing against Coke with their own recipe, think again. The company has an army of lawyers who will guarantee you aren’t replicating their intellectual property.

But, for the moment, it’s fairly cool to see such a well-guarded secret revealed.

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