Will BMW 3 Series Manufacturing Come to North America?
“We will decide this in the next months,” BMW production chief Harald Krueger said in an interview for an internal publication for staff, obtained by Bloomberg, on the decision to open up a second North American factory to keep up with increased demand in the region. “On the North American continent, there’s still potential,” he added.
Sources told Bloomberg that BMW was still exploring its options for a new facility; two locations in Mexico are still being looked into, the news service reported. One of the sources said that BMW, which is based in Munich, may build its 3 Series vehicles at the new plant. That’s big news, considering that the 3 Series is BMW’s biggest-volume seller in North America.
“As part of our long-term growth strategy we’re frequently looking at different countries for possible locations for future production,” Mathias Schmidt, a BMW spokesman, told Bloomberg by phone. “No decisions have been made yet, though, for a new plant in North America.”
Last month, BMW announced that it would be spending $1 billion on expansion efforts at its Spartanburg, South Carolina, plant, where it is prepping to build the new X7 SUV. BMW’s push for more plants and production capacity comes at arguably one of the most competitive periods in the luxury market, as Daimler’s Mercedes-Benz and Volkswagen’s Audi unit have been scrapping with BMW for the leading position in the segment.