Maybach Will Return, Riding On a Mercedes Platform

  • Like on Facebook
  • Share on Google+
  • Share on LinkedIn


If you were one of the few who were hugely saddened to see Mercedes-Benz parent Daimler (DDAIF.PK) shut down and have a $450,000 or so block of cash that’s burning a hole in your pocket, it looks like the German ultra-luxury namesake might be making a comeback, Reuters reports. The ultra-limousines, which were discontinued likely due to soft sales, will be making a return on some new demand from some incredibly wealthy Asian and U.S. clients.

The new cars, which will be based on Mercedes-Benz’s S Class limo, will make their debuts at both the Guangzhou and the Los Angeles auto shows in November. It’s expected to cost roughly twice the asking price of the current $228,000 Mercedes S600, the large sedan, on which it will share its underpinnings. 

Maybach sold just 200 vehicles in 2011, but the cars are favored among the world’s elite celebrities and royal family members. The smaller units costed about $380,000 but didn’t succeed in pulling business from the likes of Rolls-Royce or Bentley, both of which have well-established loyal fan bases to work from. 

Reuters reports that the new Maybach will be about 20 centimeters longer than even the extended version of its S-Class, emphasizing extra leg space for the backseat (it is a limo, after all — besides, you’ll need the extra room so the reclining seats can fold out entirely, right?). It’ll be the longest sedan in Mercedes’s fleet, at least until the Pullman limo is revealed. 

More Articles About:

To contact the reporter on this story: To contact the editor responsible for this story:

Yahoo Finance, Harvard Business Review, Market Watch, The Wall St. Journal, Financial Times, CNN Money, Fox Business