Jeep Sets Out to Double Sales by 2018
Jeep (FIATY.PK) has some ambitious growth goals for the next three to four years, and it’s going to use the momentum generated by the new Cherokee and the upcoming Renegade crossover to achieve them. By 2018, the brand is hoping to at least double its global sales, aiming for 1.5 million units sold annually, with particularly strong growth coming from China and South America.
Fiat Chrysler Automobiles CEO Sergio Marchionne will unveil the company’s five-year product and business plan at Chrysler’s Auburn Hills headquarters on Tuesday, lending more details to how the newly merged company will go about gaining traction in today’s more competitive than ever auto market.
Jeep, however, is still largely a niche player in the grand scheme of things and when compared to its far larger rivals. It sold 731,565 units last year, good for a 36 percent gain over 2012, thanks to the redesigned Cherokee and continued strength from the Grand Cherokee. To put that in perspective, Ford sold 763,402 F-Series trucks alone in 2013.
Production for the Renegade (pictured above) will begin in June at a Fiat plant in Melfi, Italy. The Melfi facility has capacity to produce about 150,000 Renegades per year, and it will initially supply the vehicle throughout the global market. The Renegade will be Jeep’s smallest offering, aimed at undercutting the entry-level compact crossover market that has seen tremendous growth over the past couple of years. It will compete directly with the Subaru XV Crosstrek, the Nissan Juke, and the soon-to-be-released Chevrolet Trax.