Jeep and Ram Tow Fiat Chrysler to 50th Straight Sales Gain
May proved to be another blockbuster month for Fiat Chrysler (FIATY.PK) — its 50th consecutive monthly increase in sales — as the reliable stalwarts that are Ram and Jeep continued to make solid headway and propel the company to a 17 percent gain for the month over May 2013.
Fiat Chrysler moved 194,421 vehicles last month: Jeep saw a brand gain of 58 percent and Ram Trucks tacked on a 17 percent increase for the period. “Our Jeep sport-utility vehicles and Ram pickups continued to do well in May as our dealers reported brisk May sales over five weekends and the Memorial Day holiday,” said Reid Bigland, Chrysler Group’s U.S. sales chief, in the company’s statement.
The firm trounced analyst expectations that called for gains of 14 percent, and the growth is more impressive given the strong year that 2013 was for the industry as a whole. Jeep has been on a particularly good run, thanks largely to its new Cherokee crossover SUV, as well as the newly redesigned higher-end Grand Cherokee, which led to Chrysler’s best May sales since 2007.
Even the stragglers, vehicles that have consistently weighed down Chrysler’s results, helped contribute to the sales upswing. Fiat brand sales — consisting of the 500 and 500L — leapt 18 percent, while the Dodge Dart (renowned so far for its inability to move in great volume), saw its best monthly sales figures ever, up 16 percent.