Ford Welcomes New Focus Sedan, Retains Top Global Nameplate Honors
With the face-lifted Ford (NYSE:F) Focus hatchback out in the open, it was only a matter of time before the sedan variant was revealed in all its glory. That time is now, and here is the updated face of the 2015 Ford Focus sedan. Its reveal is a sort of celebration for the car, which, according to Polk data (cited by Ford), has maintained the world’s best-selling nameplate award for 2013.
Ford reports that registrations for the compact Focus were up 8.1 percent, with 1,097,618 cars sold globally last year, compared with Focus sales of 1,014,965 units in 2012. Like the hatchback, the Focus sedan receives the new face with the seemingly Aston Martin-inspired grille, the more angular headlamps, and chiseled face. Overall, it gives the compact car some masculine aggression that’s missing in most other cars in the Focus’s class.
“It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet,” said Jim Farley, Ford’s executive vice president of Global Marketing, Sales, and Service, and Lincoln. “With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement — adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”
Sterling Gray is the most popular color, as it holds 21 percent of sales, and Tuxedo Black falls in second, with 15 percent. In China, Crystal Solid White is overwhelmingly the most popular color, with just more than 50 percent of sales, and Candy Red is second, at 17 percent, according to Ford.