Ford Injects $500M into EcoBoost Production for New F-150

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Ford’s (NYSE:F) F-150 pickup equipped with its EcoBoost turbocharged V6 has been selling very, very well. So well, in fact, that Ford will be sinking $500 million into investments for the Lima, Ohio, engine plant that builds them to support the production of a new 2.7 liter EcoBoost unit, which will be found under the hood of the upcoming aluminum-bodied 2015 F-150. It will be one of four engine options for the new rig.

Included within that $500 million are 300 new jobs specifically for building the new EcoBoost engine, The Detroit News is reporting.

“Our truck customers have spoken, and we continue to meet their evolving needs by providing another V6 option in the all-new 2015 F-150,” Joe Hinrichs, Ford’s President of The Americas, said in a statement.

The Detroit News says that about 40 percent of all F-150 sales are loaded with the 3.5-liter EcoBoost, surpassing even Ford’s own internal projections and making a strong argument for the business case of an even smaller displacement six-cylinder engine. What’s interesting is that while Ford’s EcoBoost is so popular, the Chevrolet Silverado is having the opposite problem — buyers are flocking to the big V8s, forcing Chevy to push incentives to try and move the smaller units.

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