Chevrolet Capitalizes on Encore Success With the Trax CUV
Buoyed by the success seen with the Buick Encore, General Motors (NYSE:GM) will be bringing a similar model into its U.S. small-vehicle family, only under the Chevrolet bow tie. The Chevrolet Trax, which has been sold in Canada and Mexico since 2012, should be arriving in U.S. showrooms by early next year as a 2015 model.
“Trax offers customers another option in the Chevrolet family and will be a strong competitor in the emerging small-SUV market, which is expected to grow more than 80 percent by 2016,” Alan Batey, General Motors senior vice president of Global Chevrolet, said in a statement. “Trax also leverages our global resources and builds on Chevrolet’s strong SUV heritage.”
The Trax will be available with OnStar 4G LTE, a built-in Wi-Fi hotspot, and all the other tech accoutrements that are becoming increasing common in new cars. Its small footprint makes it ideal for city environments, while it can still manage to house 48.4 cubic feet of cargo space with the seats down. It uses GM’s Ecotec 1.4 liter turbocharged engine, good for 138 horsepower and 148 pound-feet of torque, and even comes available with all-wheel drive if the buyer so chooses.
The Buick Encore has done exceptionally well, even surpassing GM’s own internal expectations, so it’s expected that a more affordable yet equally utilitarian model will find success here in the States, where it will compete with Subaru’s XV Crosstrek, the Mazda CX-5, the Nissan Juke, and the Toyota RAV4 — all of which have sold quite well.