BMW’s X7 SUV Means Big Money for South Carolina

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There’s been a story circulating online for some time now about a professor and his big jar full of objects. In front of his students, the professor places the objects of varying sizes — golf balls, marbles, sand, and two cups of beer — into the jar, each time asking his pupils if the jar was then full. After the golf balls went in, the students believed it was full. Then in went the marbles, filling the gaps between the golf balls. Again, the students said that the jar was full.

He then poured in the sand, which naturally filled in the space around the marbles and the golf balls — the students, having not caught on by this point, again noted that the jar was full. He then poured the two cups of beer in, which were immediately absorbed by the sand. The objects represent factors of life in varying degrees of importance based on the size of the object. Golf balls represent health and family, the marbles are illustrative of a house, a car, et cetera. The sand is the “small stuff.” And the beer? “It means that no matter how full your life is, there is always room for a beer with a friend,” he says.

It’s an amusing story and worth a read. And though there is likely no intentional correlation, it appears that BMW AG has been using it for its playbook. BMW’s lineup is much like the jar: It starts with a few solid models — the 3 Series, 5 Series, and X5 SUV — those are the golf balls. The X3, the X1, and the 7 Series — those are the marbles. The sand is made up of the X6, the 6 Series Gran Coupe, and so on. BMW has been consistently filling every gap in its lineup much like the sand and beer and the marbles filled up the jar.

However, BMW is still expanding its increasing slate of offerings, with plans for a range-topping X7 SUV on the table. With the company’s affinity for chasing every possible vehicle niche, that doesn’t come as a surprise, but arguably the most important part — at least to us — is that the X7 will be built at BMW’s plant in Spartanburg, South Carolina, and the company is investing heavily into expansions in order to build it.

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