Audi Brings eTron to Beijing Disguised As a Rugged TT

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Audi TT offroad concept

To begin with, the Audi (VLKAY.PK) TT Offroad Concept is a bit of a generous name for what you see before you. Not that we doubt its off-road capabilities — though it’ll likely need some thicker rubber – but because aside from a few features and components (the signature round roofline, the headlights and grille), the car doesn’t share a whole lot with Audi’s popular TT coupe.

In fact, those few features are virtually the only similarity that the car shares with its sporty cousin. Otherwise, it’s different through-and-through, right down to the powertrain. And that is really the reason this car is so fascinating: It reportedly boasts 408 horsepower from a plug-in hybrid system that can also return more than 120 miles per gallon. Theoretically, of course.

However, the hybrid-mashup of the TT with an SUV is exactly what Audi was going for in efforts to grow the nameplate into a sort of family of vehicles. “The Audi TT offroad concept provides a glimpse of how we might imagine a new model in the future TT family,” Ulrich Hackenberg, a member of the Board of Management for Technical Development, said in the company’s statement. “It combines the sporty genes of the TT with the strengths of a compact Audi SUV.” 

This makes the concept a sort of luxury contender in a market currently dominated by the Subaru XV Crosstrek — small and compact, nimble, and with raised ground clearance to ensure more rugged capabilities. That’s great and all, but we’re really interested in what’s under that hood.

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