6 Best Car Brand Awards: Honda Leads the List
The Kelley Blue Book is most well known for its informative and data-driven information pertaining to vehicular values, but the firm does a lot more than that. Case in point: Each year, the KBB gathers data supplied by its online shoppers to present the Brand Image Awards, given to companies which go above and beyond in terms of public perception.
“This isn’t just a quick poll or online survey based on how someone feels at that moment,” the site says. “These awards are given based on extensive research gathered throughout the year. The key research vehicle for the Brand Image Awards, Kelley Blue Book Market Intelligence’s Brand Watch study, is an online study that taps into more than 12,000 in-market new-vehicle shoppers annually who do their research at KBB.com.”
The research covers both luxury and non-luxury brands, the latter of which we have laid out for you here.
“Representing the combined wisdom of the American car-buying public, the Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers,” the KBB said. Check out who led where in the awards after the jump.