5 Things Ford Investors Will Be Looking at on Friday

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By this time tomorrow, Ford Motor Co.’s (NYSE:F) first-quarter earnings report will be in the hands of investors and analysts, who will be digesting it to get a feel for what to expect from the company for the remainder of the year. Ford and the auto industry at large had an amazing run-up in 2013, which, although it was an integral part of helping re-track the economy, means that companies this year will be going up against some pretty tough comparable quarters.

Ford, though, seems up to the task. 2014 is scheduled to be one of the busiest years in the firm’s history, with 23 new global product launches slated to occur before 2015. This includes the nameplates that are the most important to the company: the Focus compact, the F-Series pickup, and the Mustang, which for the first time is getting some global action.

This strategy should theoretically keep Ford in growth mode over the next year or two, as the company still has lots of potential room for growth in international markets. Ford has only scraped the surface of the eligible market in China, and Europe — which has remained a muted opportunity throughout its long, arduous financial recovery — has yet to hit its stride.

Here are five things to look for once Ford releases its quarterly results before Friday’s bell.

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